SEO Marketing
What is SEO Marketing?
Raleigh SEO Guru - Dan Lambeth
SEO Marketing stands for search engine optimization marketing. It is the practice of building a website and performing search engine optimization so the site beats competitors and other sites in page rank and relevance for the keyword phrases people use when they are ready to buy something.
It used to be that people would do a search and click on whatever result was at the top of the results page. But more and more that is not the case. Pay-per-click changed all that because the ads got more and more commercial. In competitive markets the top three positions and the column on the right side of the results page are all sponsored ads.
That means those businesses are paying the search engine a small fee for every time someone clicks on those ads. The search engines have to keep up with those advertisers because even though businesses will pay a lot of money per click to show up, the sites have to be relevant to the searcher or they may stop using that search engine.
Why should you use SEO Marketing?
The search engines now track every click on the page. They know how often each position is clicked on whether it is the top paid position or the number ten organic or natural search result. More and more, people are not clicking on the paid ads and that means the top results are gaining the lions share of clicks. That raises the importance of website rank and determines the success of any website and it’s purpose.
Let’s face it, the main purpose of having a website is to get people to it to see what you have for sale. If your website was an expensive and beautiful billboard that made everyone want to go where you tell them to and it was out in the desert where nobody saw it, it would do you no good. If you had the same billboard and it was written in English and all the people who saw it couldn’t read English, you would have the same problem.
If your billboard was a restaurant with the absolute best food in it and the only way to get to it was to go through 1000 other restaurants you would get no customers that way either. SEO is done in many ways and it is about getting the right customers to your site and making it easy for those customers to find exactly what they are looking for when they get there and making it easy to get there and get what you want.
An amateur could work for many years on their own SEO and still not get anywhere if the site isn’t showing up for the right people, in the right place, at the right time. That is the importance of doing SEO work and the importance of paying for an expert to do it.
How is SEO Marketing done?
It is optimally done with both on-page work and off-page work. The on-page work is minimal but very important when it comes to competing for ranking on the Internet. On-page SEO can start as early as the keyword research for choosing your domain name. Especially when it comes to markets with a lot of competition. Your competition may have started their site and optimization years ago and you can catch up quickly if the domain name of your website has a more relevant keyword phrase in it. Further on-page SEO involves putting your main keyword phrase in the title and title tags of the site and in the content posted on the site and throughout the content. You can also put the keywords in bold when it is in the content and the search engines will give it more importance.
There are many other things that can be done and need to be done in on-page SEO for a highly competitive market that involve the categories and content on your site. Your site will also rank better if you can get people to it and get them to leave comments. Every little thing helps you compete. You can’t afford to overlook anything when you have to compete with what could be millions of sites.
Then comes the off-page SEO. The bulk of that work is in acquiring backlinks to your site. Every time another site has a link that leads to your website it is a vote for the importance or relevance of your site. There are many different ways to create backlinks and some of them can help a lot and some of them can ruin you.
It is not the link that hurts you or helps you, it is where they are, how many there are, how many different pages of your site have a backlink, the page rank of the site the link comes from, and how the link is actually posted on the other sites. All these factors and more come into play when the search engines determine the relevance or page rank of your site.
There are many people that will tell you their SEO will get you to the top of the results for any keyword you choose and it can be done but for some keywords it may take a lifetime of work. You have to be careful when paying for SEO work because people will take your money and may actually work hard at it but in the wrong direction.
True SEO experts will tell you that the place to start is extensive keyword research and carefully crafting websites from the start. Then doing the off-page work on a regular schedule will be the most effective and efficient course of action.
Dan Lambeth
919-876-1799
P.S. If you have a business and want to make your phone ring with a steadily increasing stream of new customers, you need SEO work. Go to my website Raleigh SEO Guru and check out the packages offered there to get on the fast track to making your website work for you.
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